The new app is a miniature augmented reality creative ‘sandbox’ that aims to introduce children to various steps of creative play, by adding layers of digital creativity, mixed with assisted building and cleverly constrained limits, which allows children to discover digital building and personalize their builds.” “We are constantly looking at fun ways to enhance the physical LEGO play experience by blending it with digital LEGO play.
Sean McEvoy, VP, Digital Games and Apps at the LEGO Group said: The new app sparks children’s creativity and enables them to personalize their digital LEGO BrickHeadz characters, by guiding them through the steps of creative play, from the beginner stage to the free builder. BrickHeadz Builder, a new and joyfully stimulating augmented reality play experience invites children and fans of all ages to build with digital LEGO bricks and bring their own LEGO® BrickHeadz™ characters to life.
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